The application is another form of marketing channel allowing customers to receive personal discounts, promo codes, above-mentioned target offers, etc. It allows adjusting a targeted advertisement and personalized offers to users. To evolve the business it is quite beneficial to gather valuable data defining behavior patterns of clients. Moreover, the app availability increases customer loyalty towards both startups and old market players. Thus, your application will come in handy for a wider audience, increase sales and promote your project. And if you don't invest in your ecommerce application today, your customers may switch to your competitors who have it already.Įcommerce mobile app development is a great way to scale your newly established business. Building a responsive website may seem quite a reasonable decision but it can't display content as quickly and simple as native apps can. What are the advantages of mobile ecommerce development right now? It's because if you don't, you may actually lose your customers! 40% of customers prefer to make purchases if the experience appears to be mobile-friendly, according to Diebold’s research. Purchasing a product is available all along and takes just a few taps on your smartphone, and this fast process creates ideal conditions for impulse purchases. In addition, mobile leads to a higher rate of impulse buys since reaching a shop or carrying around a sufficient amount of cash is no longer needed. Since customers are more likely to use mobile devices than desktops to buy products, the store owners should keep that in mind when considering how to build an ecommerce mobile app. It's also known that 9 out of 10 customers have their phones available in their pockets 24/7.
According to Diebold's report conducted in 2019, 63% of users of m-commerce mobile apps were utilizing them to compare prices, search for special offers, read product reviews, and eventually buy online.
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