After a year, those who opt in will have to choose between keeping the $4.99/month Quibi as a freebie or getting Netflix as their no-cost bonus.
See also T-Mobile’s attempt to promote the Quibi smartphone video service by offering a year of it free to multiple-line subscribers. “If they’re going to watch TV-even if they’re watching it on their phone, they’re probably watching it on WiFi,” said Alan Wolk, co-founder and lead analyst at TVEV (also a Forbes contributor).
This tactic is even less likely to work in the context of smartphone viewing, another analyst noted. Alas, he continued, zero rating isn’t much of an incentive these days: “At a time when most customers are on unlimited plans anyway, it’s not clear it will move the needle very much.”
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